Description

Announced Competition Authority investigation against Google over alleged unfair commercial practices

On 18 July 2024, the Italian Competition Authority initiated an investigation into Google and its parent company, Alphabet, regarding their practices of requesting consent for linking services offered to users. The investigation focuses on allegatio…

Scope

Policy Area
Data governance
Policy Instrument
Data protection regulation
Regulated Economic Activity
online advertising provider, platform intermediary: user-generated content, search service provider
Implementation Level
national
Government Branch
executive
Government Body
competition authority

Complete timeline of this policy change

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2024-07-18
under deliberation

On 18 July 2024, the Italian Competition Authority initiated an investigation into Google and its p…

2025-11-04
in force

On 4 November 2025, the Italian Competition Authority (AGCM) accepted Google's commitments and clos…