New Zealand: Auckland District Court issued ruling against HelloFresh including NZD 845,000 fine over misleading subscriptions

On 17 October 2025, the Auckland District Court issued a ruling against HelloFresh, fining the company NZD 845,000 for misleading subscription practices. The ruling found that HelloFresh breached the Fair Trading Act by misleading consumers into reactivating subscriptions. It was stated that the meal-kit company conducted nearly 1 million cold calls over 18 months, reactivating around 80,000 subscriptions by offering discount vouchers without clarifying that accepting them could restart paid subscriptions. It was also stated that the practices were embedded in HelloFresh’s processes.