Republic of Korea: Fair Trade Commission issued ruling against Coupang with fine of KRW 2.5 million over deceptive dark patterns
Description
Fair Trade Commission issued ruling against Coupang with fine of KRW 2.5 million over deceptive dark patterns
On 15 October 2025, the Korea Fair Trade Commission (KFTC) issued a ruling against Coupang Inc. with a fine of KRW 2.5 million for deceptive practices breaching the Act on Consumer Protection in Electronic Commerce. The ruling applies to Coupang’s e…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
streaming service provider, platform intermediary: e-commerce
Implementation Level
national
Government Branch
executive
Government Body
consumer protection authority