Republic of Korea: Fair Trade Commission investigation into Coupang over alleged deceptive dark patterns
Progress
Current status
in force
15 Oct 2025 in force
Scope
Implementers
Republic of Korea
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
streaming service provider
platform intermediary: e-commerce
Government Branch
executive
Government Body
consumer protection authority
Implementation Level
national
Timeline of events
Fair Trade Commission issued ruling against Coupang with fine of KRW 2.5 million over deceptive dark patterns
On 15 October 2025, the Korea Fair Trade Commission (KFTC) issued a ruling against Coupang Inc. with a fine of KRW 2.5 million for deceptive practices breaching the Act on Consumer Protection in Electronic Commerce. The ruling applies to Coupang’s e…
SourceEvent type
investigation
Action type
ruling
Government branch
executive
Government body
consumer protection authority