United Kingdom: Competition and Markets Authority designated Google with strategic market status in general search and search advertising services

Description

Competition and Markets Authority designated Google with strategic market status in general search and search advertising services

On 10 October 2025, the Competition and Markets Authority (CMA) designated Google as having strategic market status (SM) in general search and search advertising services under the Digital Markets, Competition and Consumers Act. The designation appl…

Scope

Policy Area
Competition
Policy Instrument
Unilateral conduct regulation
Regulated Economic Activity
online advertising provider, search service provider
Implementation Level
national
Government Branch
executive
Government Body
competition authority

Complete timeline of this policy change

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2025-01-14
in consultation

On 14 January 2025, the Competition and Markets Authority (CMA) opened a public consultation to det…

2025-02-03
processing consultation

On 3 February 2025, the Competition and Markets Authority (CMA) closes its public consultation on i…

2025-06-24
in consultation

On 24 June 2025, the Competition and Markets Authority (CMA) opened a public consultation to determ…

2025-07-22
processing consultation

On 22 July 2025, the Competition and Markets Authority (CMA) closed the public consultation on its …

2025-10-10
in force

On 10 October 2025, the Competition and Markets Authority (CMA) designated Google as having strateg…