On 14 January 2025, the Competition and Markets Authority (CMA) opened a public consultation to determine if Google should be designated as having Strategic Market Status (SMS) for its general search and search advertising services under the Digital Markets, Competition and Consumers Act 2024 until 3 February 2025. This designation could result in interventions such as conduct requirements or pro-competition measures. The CMA's consultation seeks input on the investigation's scope and focus areas, as well as the design of potential interventions.
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