On 8 October 2025, the European Commission adopted the Apply AI Strategy, a framework designed to drive the adoption of artificial intelligence (AI) across strategic and public sectors such as healthcare, pharmaceuticals, energy, mobility, and manufacturing, while also supporting small and medium-sized enterprises. The strategy aims to harness AI's transformative potential, unlock societal benefits such as improved healthcare diagnostics, and enhance public service efficiency. The strategy’s measures include establishing AI-powered advanced screening centres for healthcare and supporting the development of frontier models for sectors such as manufacturing and pharmaceuticals, backed by a mobilisation of around EUR 1 billion. The strategy encourages an "AI first policy", considering both the benefits and risks of the technology, and addresses challenges such as accelerating time-to-market, strengthening the EU workforce for AI readiness, and fostering innovation through a Frontier AI initiative. Implementation will be supported by the transformation of European Digital Innovation Hubs into Experience Centres for AI, the establishment of the Apply AI Alliance for stakeholder collaboration, and an AI Observatory to monitor trends. The Commission also launched the AI Act Service Desk to support the implementation of the AI Act.
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