Singapore: Monetary Authority of Singapore adopted guidelines on standards of conduct for digital advertising activities
Description
Monetary Authority of Singapore adopted guidelines on standards of conduct for digital advertising activities
On 25 September 2025, the Monetary Authority of Singapore (MAS) issued Guidelines on Standards of Conduct for Digital Advertising Activities. They apply to financial institutions and their digital marketers, including employees, influencers, affilia…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider, digital payment provider (incl. cryptocurrencies), other service provider
Implementation Level
national
Government Branch
executive
Government Body
central bank