Singapore: Monetary Authority of Singapore adopted guidelines on standards of conduct for digital advertising activities

On 25 September 2025, the Monetary Authority of Singapore (MAS) issued Guidelines on Standards of Conduct for Digital Advertising Activities. They apply to financial institutions and their digital marketers, including employees, influencers, affiliates and agencies. The Guidelines require boards and senior management to take responsibility for all digital advertising. Institutions must assess the suitability of digital media, ensure disclosures are clear despite format limits, and monitor all advertising activities. They must also select and train marketers carefully, manage conflicts of interest, and take disciplinary action against misconduct. The Guidelines will take effect on 25 March 2026.