Singapore: Guidelines on standards of conduct for digital advertising activities enter into force
Description
Guidelines on standards of conduct for digital advertising activities enter into force
On 25 March 2026, the guidelines on standards of conduct for digital advertising activities enter into force. They apply to financial institutions and their digital marketers, including employees, influencers, affiliates and agencies. The Guidelines…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider, digital payment provider (incl. cryptocurrencies), other service provider
Implementation Level
national
Government Branch
executive
Government Body
central bank