Description

Information Commissioner's Office statement on changes to Meta's advertising model

On 26 September 2025, the Information Commissioner’s Office (ICO) welcomed Meta’s changes to its advertising model in the United Kingdom (UK). It was stated that Meta will ask users for consent before using their personal data for targeted advertise…

Scope

Policy Area
Data governance
Policy Instrument
Data protection regulation
Regulated Economic Activity
platform intermediary: user-generated content
Implementation Level
national
Government Branch
executive
Government Body
data protection authority

Complete timeline of this policy change

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2025-09-15
concluded

On 15 September 2025, the Information Commissioner's Office (ICO) concluded its investigation into …

2025-09-26
under deliberation

On 26 September 2025, the Information Commissioner’s Office (ICO) welcomed Meta’s changes to its ad…