On 29 August 2025, the Cyberspace Administration of China launched a campaign to address online content and activities related to veterans. The initiative requires platforms to identify and remove specified content and aims to regulate the online environment during the 80th anniversary of the victory in the Chinese People’s War of Resistance Against Japanese Aggression and the World Anti-Fascist War. The campaign will focus on ten targeted activities. These include presenting false veteran status through uniforms, medals or military backgrounds, using veteran identities for counterfeit sales or marketing, mislabelling products as military supplies, livestreaming in standard or imitation uniforms, and publishing analyses of equipment, tactics or service experiences under veteran identities. They also cover fabricating or mocking content on veteran welfare and protection, producing false media using artificial intelligence or deep synthesis, offering paid re-employment or pension consultations with inaccurate policy information, using fabricated veteran identities for fraud, and other activities that affect the online representation of veterans. Internet information departments are instructed to implement rectification measures, oversee platform responsibilities, manage veteran-related information, and conduct enforcement.
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