On 23 December 2021, Meta Platforms, Inc (previously Facebook, Inc) appealed the CMA's imposition to sell Giphy, which had been acquired by Facebook in May 2020. Meta is appealing the CMA's decision on six grounds, including that Giphy would not have become a meaningful display advertising competitor to Facebook in the UK, that the decision is procedurally flawed, contradictory, and that the remedy imposed is disproportionate and lacks a satisfactory legal basis. The CMA has until 30 January 2022 to file its response.
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