China: State Administration for Market Regulation closes consultation on draft regulation on quality and safety supervision of industrial products sold online

On 28 June 2025, the State Administration for Market Regulation (SAMR) closes its public consultation on the draft regulations on the Supervision and Administration of Quality and Safety of Key Industrial Products Sold Online. The regulation would apply to the online sale of industrial products subject to production licensing, compulsory product certification, or mandatory national safety standards. It would set out compliance obligations for e-commerce platform operators, including product information verification, regular inspections, and quality risk monitoring. It would also provide for administrative measures in cases of non-compliance. The draft further includes provisions for integrated supervision across online and offline sales channels. Feedback submitted during the consultation will be considered in finalising the regulation.