China: State Administration for Market Regulation closes consultation on preparation of advertising industry development plan
Description
State Administration for Market Regulation closes consultation on preparation of advertising industry development plan
On 30 June 2025, the State Administration for Market Regulation closes its public consultation on the preparation of the advertising industry development plan for the 15th Five-Year Plan period. The consultation, which opened on 28 May 2025, sought input on the directions, development objectives, major projects, core tasks, and relevant policies for the advertising industry.
Original sourceScope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider, platform intermediary: user-generated content, platform intermediary: e-commerce
Implementation Level
national
Government Branch
executive
Government Body
other regulatory body