China: State Administration for Market Regulation advertising industry development plan
Progress
Current status
processing consultation
30 Jun 2025 processing consultation
28 May 2025 in consultation
Scope
Implementers
China
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider
platform intermediary: user-generated content
platform intermediary: e-commerce
Government Branch
executive
Government Body
other regulatory body
Implementation Level
national
Timeline of events
State Administration for Market Regulation closes consultation on preparation of advertising industry development plan
On 30 June 2025, the State Administration for Market Regulation closes its public consultation on the preparation of the advertising industry development plan for the 15th Five-Year Plan period. The consultation, which opened on 28 May 2025, sought …
SourceEvent type
outline
Action type
consultation closed
Government branch
executive
Government body
other regulatory body
State Administration for Market Regulation opened consultation on preparation of advertising industry development plan
On 28 May 2025, the State Administration for Market Regulation opened a public consultation on the preparation of the advertising industry development plan for the 15th Five-Year Plan period, which remains open until 30 June 2025. The consultation i…
SourceEvent type
outline
Action type
consultation opened
Government branch
executive
Government body
other regulatory body