Description

Competition Authority fined Google TRY 2.6 billion for abuse of dominant market positions in advertising technology

On 12 December 2024, the Competition Authority imposed an administrative fine of approximately TRY 2.6 billion (USD 74 million) on Google for abusing its dominant position in the publisher ad server market by giving its own supply-side platform (AdX…

  • The investigation into Google Advertising and Marketing Ltd., Google International LLC, Google LLC, Google Ireland Limited and Alphabet Inc. has been concluded. (13.12.2024), Turkish Competition Authority (Official)

Scope

Policy Area
Competition
Policy Instrument
Unilateral conduct regulation
Regulated Economic Activity
online advertising provider
Implementation Level
national
Government Branch
executive
Government Body
competition authority

Complete timeline of this policy change

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2023-05-18
under deliberation

On 18 May 2023, the Turkish Competition Authority, Rekabet Kurumu, opened an investigation into Alp…

2024-12-12
in force

On 12 December 2024, the Competition Authority imposed an administrative fine of approximately TRY …