Description

Parliament adopts position on data handling obligations in DMA

On 15 December 2021, the European Parliament adopted the text of the Digital Markets Act (DMA). The approved text includes several amendments regarding the data handling obligations in the DMA. The Parliament amended the provisions to strengthen the obligations that “gatekeepers” will have to comply with, adding requirements regarding targeted advertising to end-users. The companies will have to refrain from using data of individuals under 18 years old for targeted advertising. The institution changed the wording regarding the obligations, to include that “gatekeepers” have to refrain from including “contractual obligations” that could prevent business users from promoting their services and products to end-users on other platforms or their website, at different prices and conditions from those offered through the gatekeeper’s platform. In addition, it maintains that business users should be allowed to promote offers to end-users obtained through the gatekeeper platform or other channels and conclude contracts with those users or receive payments despite not using for that purpose the core platform service of the gatekeeper. The Parliament introduced an amendment that states that end-users should be allowed to use software applications acquired from a business user, to access and use content, subscriptions, features or other items through the core platform services of the gatekeeper, unless the gatekeeper can provide evidence that such access is compromising the end user’s data protection or cybersecurity. The Parliament will start the negotiations with the EU Council on the DMA in the first quarter of 2022 under the French presidency of the Council.

Original source

Scope

Policy Area
Competition
Policy Instrument
Unilateral conduct regulation
Regulated Economic Activity
cross-cutting
Implementation Level
supranational
Government Branch
legislature
Government Body
parliament

Complete timeline of this policy change

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2020-12-15
under deliberation

On 15 December 2020, the European Commission submitted the EU Digital Markets Act (DMA) proposal to…

2021-11-25
under deliberation

On 25 November 2021, the Council of the European Union (EU) adopted its general approach on the Dig…

2021-12-15
under deliberation

On 15 December 2021, the European Parliament adopted the text of the Digital Markets Act (DMA). The…

2022-03-24
under deliberation

In a final trilogue on 25 March 2022, the European Parliament and the European Council agreed on a …

2022-07-05
under deliberation

On 5 July 2022, the European Parliament passed the regulation on contestable and fair markets in th…

2022-07-18
adopted

On 18 July 2022, the Council of the European Union adopted the Digital Markets Act (DMA) including …

2022-11-01
in grace period

On 1 November 2022, the Digital Markets Act (DMA), including data transmission and processing obli…

2023-05-02
in force

On 2 May 2023, the Digital Markets Act (DMA), including data transmission and processing obligation…

2024-03-06
in force

On 6 March 2024, the designated gatekeepers are required to comply with the Digital Markets Act (DM…

Key regulatory dimensions

Regulated subjects

The businesses, government agencies or individuals affected by this policy or regulatory change.
producer / supplier
1
Type Private organisation
Economic activity cross-cutting
Category All

Policy change by business practice

The detailed activities within the scope of this policy or regulatory change.
advertising data: data collection
Regulatory tool
User right to portability of personal data
Obligation to make customer data available to government agencies
Prohibition of self-preferencing in algorithms or presentation
End user access requirement
Prohibition of end-user contract limitations
Sanctions
Fine
Regulated subjects
1
personal data (all forms): data processing
Regulatory tool
User right to portability of personal data
Obligation to make customer data available to government agencies
Prohibition of self-preferencing in algorithms or presentation
Prohibition of end-user contract limitations
Sanctions
Fine
Regulated subjects
1
corporate data (all forms): data processing
Regulatory tool
User right to portability of personal data
Obligation to make customer data available to government agencies
Prohibition of self-preferencing in algorithms or presentation
End user access requirement
Prohibition of end-user contract limitations
Sanctions
Fine
Regulated subjects
1
advertisement (any targeting): marketing (any form)

Policy change by business practice

The detailed activities within the scope of this policy or regulatory change.

advertising data: data collection

personal data (all forms): data processing

corporate data (all forms): data processing

advertisement (any targeting): marketing (any form)