Republic of Korea: Fair Trade Commission imposed a corrective order and a fine of KRW 390 million on Kakao over deceptive advertising practices

Description

Fair Trade Commission imposed a corrective order and a fine of KRW 390 million on Kakao over deceptive advertising practices

On 24 March 2025, the Fair Trade Commission (FTC) issued a fine against Kakao Entertainment (Kakao) for engaging in deceptive advertising practices. The FTC imposed a corrective order and a fine of KRW 390 million on Kakao for misleading promotions …

Scope

Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
streaming service provider, other service provider
Implementation Level
national
Government Branch
executive
Government Body
competition authority

Complete timeline of this policy change

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2025-03-24
in force

On 24 March 2025, the Fair Trade Commission (FTC) issued a fine against Kakao Entertainment (Kakao)…