Republic of Korea: Fair Trade Commission investigation into Kakao Entertainment over alleged deceptive advertising practices
Progress
Current status
in force
24 Mar 2025 in force
Scope
Implementers
Republic of Korea
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
streaming service provider
other service provider
Government Branch
executive
Government Body
competition authority
Implementation Level
national
Timeline of events
Fair Trade Commission imposed a corrective order and a fine of KRW 390 million on Kakao over deceptive advertising practices
On 24 March 2025, the Fair Trade Commission (FTC) issued a fine against Kakao Entertainment (Kakao) for engaging in deceptive advertising practices. The FTC imposed a corrective order and a fine of KRW 390 million on Kakao for misleading promotions …
SourceEvent type
investigation
Action type
ruling
Government branch
executive
Government body
competition authority