United States of America: Data Elimination and Limiting Extensive Tracking and Exchange Act (LB 602) including fair marketing and advertising practice requirements for data brokers was introduced to Nebraska Legislature
Description
Data Elimination and Limiting Extensive Tracking and Exchange Act (LB 602) including fair marketing and advertising practice requirements for data brokers was introduced to Nebraska Legislature
On 22 January 2025, the Data Elimination and Limiting Extensive Tracking and Exchange Act was introduced to the Nebraska Legislature. The Act stipulates that digital marketing and advertising by data brokers must be truthful, transparent, and non-de…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
other service provider
Implementation Level
subnational
Government Branch
legislature
Government Body
parliament