United States of America: Fair marketing and advertising practice requirements for data brokers in Data Elimination and Limiting Extensive Tracking and Exchange Act (LB 602)
Progress
Current status
under deliberation
22 Jan 2025 under deliberation
Scope
Implementers
United States of America
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
other service provider
Government Branch
legislature
Government Body
parliament
Implementation Level
subnational
Timeline of events
Data Elimination and Limiting Extensive Tracking and Exchange Act (LB 602) including fair marketing and advertising practice requirements for data brokers was introduced to Nebraska Legislature
On 22 January 2025, the Data Elimination and Limiting Extensive Tracking and Exchange Act was introduced to the Nebraska Legislature. The Act stipulates that digital marketing and advertising by data brokers must be truthful, transparent, and non-de…
Event type
law
Action type
introduction
Government branch
legislature
Government body
parliament