China: State Administration for Market Regulation adopted outline on measures to regulate online trading platforms
Description
State Administration for Market Regulation adopted outline on measures to regulate online trading platforms
On 5 March 2025, the State Administration for Market Regulation (SAMR) announced the measures to regulate online trading platforms, focusing on fair competition, merchant rights, and consumer protection. The measures address issues including platfor…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Implementation Level
national
Government Branch
executive
Government Body
competition authority