Hungary: Competition Authority launched follow-up investigation into eMAG over alleged non-fulfilment of commitments to support Hungarian businesses (Case VJ/6/2025)

On 10 February 2025, the Hungarian Competition Authority (GVH) launched a follow-up investigation to assess the implementation of commitments made by eMAG, an online retailer, to support Hungarian businesses. This follows a 2021 competition investigation where eMAG pledged a HUF 4 billion package, including a HUF 2.88 billion program to enhance the online presence of domestic enterprises. GVH's follow-up investigation aims to evaluate the execution of this program, as the deadline for its implementation has passed. The authority highlighted that eMAG had not fully complied with its commitments, although it provided over HUF 1 billion in direct compensation to consumers. The GVH emphasised the importance of full compliance with its decisions and timely evidence of implementation, with potential fines for non-compliance.