United States of America: FTC issued final order in investigation into IntelliVision regarding alleged bias in its AI facial recognition software

Description

FTC issued final order in investigation into IntelliVision regarding alleged bias in its AI facial recognition software

On 13 January 2025, the Federal Trade Commission (FTC) issued a final order in relation to an investigation into IntelliVision Technologies Corporation for alleged misrepresentations around the accuracy and bias of its AI-powered facial recognition software. Under this order, IntelliVision is prohibited from misrepresenting the accuracy and efficacy of its facial recognition software, including its comparative performance in relation to different genders, ethnicities, and skin tones. The order also prohibits Intellivision from making representations about the effectiveness, accuracy, or lack of bias of its technology to detect spoofing. This order follows a previously proposed consent order issued in December 2024.

Original source

Scope

Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
ML and AI development
Implementation Level
national
Government Branch
executive
Government Body
consumer protection authority

Complete timeline of this policy change

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2024-12-03
under investigation

On 3 December 2024, the Federal Trade Commission (FTC) announced a proposed consent order in relati…

2025-01-13
in force

On 13 January 2025, the Federal Trade Commission (FTC) issued a final order in relation to an inves…