Kenya: Communications Authority's Consumer Protection Guidelines and Customer Care Standards including fair marketing and advertising practice requirements entered into force
Description
Communications Authority's Consumer Protection Guidelines and Customer Care Standards including fair marketing and advertising practice requirements entered into force
On 26 July 2023, the Consumer Protection Guidelines and Customer Care Standards came into force. The guidelines establish requirements for licensees to set up customer care systems that are efficient, accessible, and inclusive, addressing factors su…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
infrastructure provider: internet and telecom services, online advertising provider, platform intermediary: e-commerce, platform intermediary: other
Implementation Level
national
Government Branch
executive
Government Body
other regulatory body