Progress

Current status
in force
26 Jul 2023 in force
26 Jul 2022 adopted

Scope

Implementers
Kenya
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
infrastructure provider: internet and telecom services
online advertising provider
platform intermediary: e-commerce
platform intermediary: other
Government Branch
executive
Government Body
other regulatory body
Implementation Level
national

Timeline of events

26 Jul 2023
in force

Communications Authority's Consumer Protection Guidelines and Customer Care Standards including fair marketing and advertising practice requirements entered into force

On 26 July 2023, the Consumer Protection Guidelines and Customer Care Standards came into force. The guidelines establish requirements for licensees to set up customer care systems that are efficient, accessible, and inclusive, addressing factors su…

Event type order
Action type implementation
Government branch executive
Government body other regulatory body
26 Jul 2022
adopted

Communications Authority adopted Consumer Protection Guidelines and Customer Care Standards including fair marketing and advertising practice requirements

On 26 July 2022, the Communications Authority of Kenya (CA) adopted the Consumer Protection Guidelines and Customer Care Standards. The guidelines establish requirements for licensees to set up customer care systems that are efficient, accessible, a…

Event type order
Action type adoption
Government branch executive
Government body other regulatory body