Italy: Implemented AGCM Regulation on investigation procedures in matters of consumer protection and misleading and comparative advertising

On 19 November 2024, the regulation on investigation procedures in matters of consumer protection and misleading and comparative advertising entered into force. The regulation establishes investigative procedures for consumer protection, unfair commercial practices, misleading advertising, and related violations. The regulation applies to issues such as contractual violations, geographic discrimination, and parasitic activities. It sets out processes for investigation, including the possibility of moral suasion and preliminary case archiving.