Italy: Adopted AGCM Regulation on investigation procedures in matters of consumer protection and misleading and comparative advertising

On 5 November 2024, the Italian Competition Authority (AGCM) adopted the regulation on investigation procedures in matters of consumer protection and misleading and comparative advertising. The regulation establishes investigative procedures for consumer protection, unfair commercial practices, misleading advertising, and related violations. The regulation applies to issues such as contractual violations, geographic discrimination, and parasitic activities. It sets out processes for investigation, including the possibility of moral suasion and preliminary case archiving.