Republic of Korea: Implemented FTC amendment to advertising guidelines for recommendations and endorsements on blogs and text-based media
Description
Implemented FTC amendment to advertising guidelines for recommendations and endorsements on blogs and text-based media
On 1 December 2024, the Korean Fair Trade Commission (FTC)'s amendment to the Advertising Guidelines for Recommendations and Endorsements enters into force. This amendment introduces requirements for disclosing advertisements and endorsements in tex…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: user-generated content
Implementation Level
national
Government Branch
executive
Government Body
consumer protection authority