Republic of Korea: Adopted FTC amendment to advertising guidelines for recommendations and endorsements on blogs and text-based media
Description
Adopted FTC amendment to advertising guidelines for recommendations and endorsements on blogs and text-based media
On 15 November 2024, the Korean Fair Trade Commission (FTC) announced an amendment to the Advertising Guidelines for Recommendations and Endorsements, set to take effect from 1 December 2024. This amendment introduces requirements for disclosing adv…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: user-generated content
Implementation Level
national
Government Branch
executive
Government Body
consumer protection authority