Netherlands: Issued ACM press release regarding Guidelines on additional measures for minor protection regarding their recognition of influencer advertising
Description
Issued ACM press release regarding Guidelines on additional measures for minor protection regarding their recognition of influencer advertising
On 7 October 2024, the Dutch Authority for Consumers and Markets (ACM) issued a press release announcing the need for additional measures for minor protection regarding their recognition of influencer advertising. In particular, the ACM states that …
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider, platform intermediary: user-generated content
Implementation Level
national
Government Branch
executive
Government Body
consumer protection authority