Netherlands: ACM Guidelines on additional measures for minor protection regarding their recognition of influencer advertising
Progress
Current status
adopted
07 Oct 2024 adopted
Scope
Implementers
Netherlands
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider
platform intermediary: user-generated content
Government Branch
executive
Government Body
consumer protection authority
Implementation Level
national
Timeline of events
Issued ACM press release regarding Guidelines on additional measures for minor protection regarding their recognition of influencer advertising
On 7 October 2024, the Dutch Authority for Consumers and Markets (ACM) issued a press release announcing the need for additional measures for minor protection regarding their recognition of influencer advertising. In particular, the ACM states that …
Event type
outline
Action type
adoption
Government branch
executive
Government body
consumer protection authority