United States of America: Adopted FCC Broadband Consumer Privacy Rules

On 27 October 2016, the Federal Communications Commission adopted the Broadband Consumer Privacy Rules. In particular, the Rules require broadband Internet Service Providers (ISPs) to obtain affirmative “opt-in” consent from consumers to use and share sensitive information, to give the customers the possibility to "opt-out" from the use and share of non-sensitive information. Moreover, the Rules establish a series of exceptions to consent requirements.