European Union: Closed European Commission case following LinkedIn discontinuation of targeted ads based on sensitive personal data

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Description

Closed European Commission case following LinkedIn discontinuation of targeted ads based on sensitive personal data

On 7 June 2024, LinkedIn announced the discontinuation of its ad targeting functionality based on LinkedIn Group memberships within the EU Single Market. This decision was in response to the European Commission's investigation to determine compliance with the Digital Services Act (DSA), initiated by a civil society complaint. The complaint highlighted concerns that LinkedIn's feature might allow advertisers to target users based on sensitive personal data, potentially breaching DSA regulations against targeting ads by special categories of personal data. EU Internal Market Commissioner Thierry Breton confirmed LinkedIn's voluntary action and emphasised the Commission's commitment to monitoring LinkedIn's adherence to the DSA.

Original source

Scope

Policy Area
Data governance
Policy Instrument
Data protection regulation
Regulated Economic Activity
platform intermediary: user-generated content
Implementation Level
supranational
Government Branch
executive
Government Body
other regulatory body

Complete timeline of this policy change

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2024-03-14
under deliberation

On 14 March 2024, the European Commission requested information on LinkedIn's adherence to the proh…

2024-06-07
concluded

On 7 June 2024, LinkedIn announced the discontinuation of its ad targeting functionality based on L…