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On 8 August 2025, the European Media Freedom Act (EMFA) enters into force. The EMFA aims to increase and promote transparency regarding media ownership and introduces safeguards for editorial independence and media pluralism. The EMFA introduces, among other things, a media pluralism test to measure the impact of media market concentrations resulting from mergers or acquisitions on media pluralism and editorial independence. Member States are required to issue transparent and non-discriminatory rules for the assessment of media concentration and require entities to notify the authorities if an acquisition could result in a media market concentration that has the potential to impact media pluralism negatively.
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