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On 21 June 2023, the Council of the European Union adopted its general approach on the Media Freedom Act (EMFA), including the requirement for impact assessment of media market concentrations. The EMFA would introduce a media pluralism test to measure the impact of media market concentrations resulting from mergers or acquisitions on media pluralism and editorial independence. According to the proposal, the Member States will be required to issue transparent and non-discriminatory rules for the assessment of media concentration and require entities to notify the authorities if an acquisition could result in a media market concentration that has the potential to impact media pluralism negatively.
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