Netherlands: Issued order in ACM investigation into an e-commerce platform over alleged unfair subscription terms and conditions

On 23 April 2024, the Dutch Authority for Consumers and Markets (ACM) issued an order to the e-commerce platform “On that Ass”, requiring it to amend its website to explicitly disclose that obtaining a free product initiates a subscription service. This action was taken following consumer complaints about unintentionally subscribing to the service, as well as an enforcement request from Poland highlighting similar consumer deception. The ACM's measure aligns with the requirement for consumers to receive clear and complete information before committing to a purchase, particularly for subscription-based services.