European Union: Implemented Regulation on the transparency and targeting of political advertising including new authority to enforce transparency obligations
Description
Implemented Regulation on the transparency and targeting of political advertising including new authority to enforce transparency obligations
On 10 October 2025, the Regulation on the transparency and targeting of political advertising entered into force. The Regulation outlines transparency obligations concerning political advertising, including advertising displayed on online platforms, mobile applications, websites, games, and other digital interfaces. Under the Regulation, Member States are required to designate one authority competent to enforce the Regulation. Investigations into compliance with the Regulation's provisions are conducted in the Member State where the provider is established. In cases where the provider is established in more than one Member State, it falls under the jurisdiction of the State where it has its main establishment.
Original sourceScope
Policy Area
Content moderation
Policy Instrument
Content moderation authority governance
Regulated Economic Activity
online advertising provider
Implementation Level
supranational
Government Branch
legislature
Government Body
parliament
Complete timeline of this policy change
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2021-11-25
under deliberation
2022-12-13
under deliberation
2023-02-02
under deliberation
2023-11-06
under deliberation
2024-02-27
under deliberation
2024-03-11
adopted
2024-04-09
in grace period