United States of America: Introduced Ensuring Likeness, Voice, and Image Security Act (HB 2091)

On 24 January 2024, the Ensuring Likeness, Voice, and Image Security Act of 2024 was introduced to the Tennessee General Assembly. The Act provides that "every individual has a property right in the use of that individual's name, photograph, voice, or likeness in any medium in any manner". It clarifies that commercial exploitation of likeness includes the availability of a sound recording or audiovisual work in which the individual's name, photograph, voice, or likeness is identifiable. The Act also creates a civil action right where a person can be held liable for unauthorised use of an individual's voice or likeness, or for distributing technology primarily used for producing an individual's photograph, voice, or likeness without authorisation.