Republic of Korea: Closed investigation into deceptive advertisements on online social platforms
Description
Closed investigation into deceptive advertisements on online social platforms
On 14 February 2024, the Korea Fair Trade Commission (FTC) concluded its inquiry into deceptive advertisements on major social networking services (SNS) such as Instagram, Naver Blog, and YouTube. The inquiry, which ran from March to December 2023, …
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider, platform intermediary: user-generated content
Implementation Level
national
Government Branch
executive
Government Body
competition authority