Republic of Korea: KFTC investigation into deceptive advertisements on online social platforms
Progress
Current status
concluded
14 Feb 2024 concluded
Scope
Implementers
Republic of Korea
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider
platform intermediary: user-generated content
Government Branch
executive
Government Body
competition authority
Implementation Level
national
Timeline of events
Closed investigation into deceptive advertisements on online social platforms
On 14 February 2024, the Korea Fair Trade Commission (FTC) concluded its inquiry into deceptive advertisements on major social networking services (SNS) such as Instagram, Naver Blog, and YouTube. The inquiry, which ran from March to December 2023, …
SourceEvent type
investigation
Action type
closure
Government branch
executive
Government body
competition authority