United States of America: Announced Attorney General investigation into Streaming Services' compliance with the California Consumer Privacy Act (CCPA)

On 26 January 2024, the California Attorney General (AG) announced an investigation into businesses with streaming apps and devices. The investigation is focused on the compliance of streaming services with the California Consumer Privacy Act's (CCPA) opt-out requirements for businesses that sell or share consumer personal information. The CCPA includes measures aimed at securing the privacy rights of California consumers and mandates that businesses respond to consumer requests to exercise these rights and provide specific notices explaining their privacy practices.