United States of America: Announced CPPA Legislative Proposal to Require Browsers to Offer Opt-out Preference Signals

On 11 December 2023, the California Privacy Protection Agency (CPPA) announced that it had voted to adopt a Legislative Proposal to Require Browsers to Offer Opt-out Preference Signals. The proposal, aligned with the California Consumer Privacy Act (CCPA), aims to empower users to opt out of data sales and sharing. Currently, the CPPA noted that limited support to opt out exists on browsers such as Mozilla Firefox, DuckDuckGo, and Brave, constituting less than 10% of the global desktop browser market. Browser providers, including Google Chrome, Microsoft Edge, and Apple Safari, with over 90% of the market, have not adopted these signals.