Vietnam: Implemented Decree No. 70/2021/ND-CP eases local operation requirement

On 15 September 2021 the Vietnamese government implemented decree No. 70/2021/ND-CP, amending several articles of Decree No. 181/2013/ND-CP (dated 14 November 2013), aiming to regulate online advertisement in Vietnam. Vietnamese companies and individuals that have goods and services, for which they want to make advertisement on foreign websites, will no longer rely on national advertisement service dealers and can do so independently. The law also provides that foreign advertisement providers can provide advertising services directly to Vietnamese-based customers without the involvement of any Vietnam-based advertising service provider.