Vietnam: Adopted Decree No. 70/2021/ND-CP amending local operation requirement

On 20 July 2021 the Vietnamese government adopted decree No. 70/2021/ND-CP, amending several articles of Decree No. 181/2013/ND-CP (dated 14 November 2013), aiming to regulate online advertisement in Vietnam. Vietnamese companies and individuals that have goods and services, for which they want to make advertisement on foreign websites, will no longer rely on national advertisement service dealers and can do so independently. The law also provides that foreign advertisement providers can provide advertising services directly to Vietnam-based customers without the involvement of any Vietnam-based advertising service provider, removing a prior obligation to do so. The decree will be implemented on 15 September 2021.