Ireland: Adopted Guidance on Influencer Advertising and Marketing
Description
Adopted Guidance on Influencer Advertising and Marketing
On 27 October 2023, the Irish Competition and Consumer Protection Commission (CCPC) and the Advertising Standards Authority for Ireland (ASAI) published the Guidance on Influencer Advertising and Marketing. The guidelines apply to anyone who promote…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider, platform intermediary: user-generated content
Implementation Level
national
Government Branch
executive
Government Body
consumer protection authority