Ireland: CCPC and ASAI Guidance on Influencer Advertising and Marketing
Progress
Current status
adopted
27 Oct 2023 adopted
Scope
Implementers
Ireland
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider
platform intermediary: user-generated content
Government Branch
executive
Government Body
consumer protection authority
Implementation Level
national
Timeline of events
Adopted Guidance on Influencer Advertising and Marketing
On 27 October 2023, the Irish Competition and Consumer Protection Commission (CCPC) and the Advertising Standards Authority for Ireland (ASAI) published the Guidance on Influencer Advertising and Marketing. The guidelines apply to anyone who promote…
SourceEvent type
order
Action type
adoption
Government branch
executive
Government body
consumer protection authority