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On 5 February 2023, the public consultation closes on the Utah Department of Commerce's Division of Consumer Protection Social Media Regulation Act Rule including the age verification requirement. The Rule requires social media companies to minimise data collection for age verification to the least amount of data reasonably necessary to verify age and collect consent. Further, the Rule lists requirements regarding age verification and existing technologies that can accurately verify the age. Finally, the Rule includes requirements regarding consent data, including maintenance per the Utah Consumer Privacy Act, data transfer restrictions, deletion requirements and record-keeping requirements for social media companies.
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