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On 19 November 2021, the consultation that was opened alongside the launch of the data reform on 10 September 2021 by the UK Department for Digital, Culture, Media & Sport, closed. The proposals include but are not limited to data usage without consent for certain legitimate interests such as research, as well as simplified data usage related to AI and machine learning. Furthermore, organizations will no longer have to appoint a data protection officer (DPO) and may fill this role with any competent and fitting individual, or individuals. Finally, the government wants to change and simplify the cookies rules.
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