United Kingdom: Implemented Advertising Standards Authority (ASA) Enforcement Notice regarding online advertising of mobile heating devices

On 16 March 2023, the Advertising Standards Authority (ASA) implemented its Enforcement Notice regarding advertisements of mobile heating devices making exaggerated claims that these products are a viable alternative to central heating, prioritising enforcement action against online advertisements on content discovery networks, but extending to other forms of non-compliant advertisements, including online advertorials. The ASA considers such claims to be in violation of the Committee of Advertising Practice (CAP) Code, and materially misleading.